![]() The class action lawsuit claims the following four varieties of coconut water are mislabeled: Harmless Harvest 100% Raw Coconut Water (later renamed Harmless Coconut Water), Harmless Harvest 100% Raw Coconut Water – Dark Cacao, Harmless Harvest 100% Raw Coconut Water – Cinnamon & Clove, and Harmless Harvest 100% Raw Coconut Water – Fair Trade Coffee. Under the terms of the settlement, Harmless Harvest will change and monitor the accuracy of its product labels. Specifically, Harmless Harvest has agreed to remove the allegedly false and misleading statements of “100% Organic” and “Raw” from its coconut water products packaging. The company has also agreed to engage an independent third party consultant for a period of two years from the effective date of the settlement deal. ![]() This third party consultant will review the product labels for ongoing accuracy and provide reports as to the accuracy to plaintiffs’ counsel.Īdditionally, the settlement provides payment of plaintiffs’ attorneys’ fees in the amount of $575,000 and incentive awards to the four named plaintiffs totaling $20,000. Harmless Harvest will also pay claims administration costs up to $350,000. “Plaintiffs believe that the Settlement provides an excellent recovery for Settlement Members and falls well within the range of reasonableness, such that preliminary approval is warranted,” court documents state. The settlement Class includes “all persons in the United States who made retail purchases of one of more of Harmless Harvest’s coconut water products in the United States at any time from September 30, 2011, through the date of Preliminary Approval.” ![]() Harmless Harvest released a statement to Top Class Actions on Jan. 13, confirming that the company agreed to settle the consumer class action lawsuit to avoid a long and costly legal battle. ![]()
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